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Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.

Powerful solutions for better results

Exceed your growth potential and reach billions of people online. Leverage Microsoft’s new Bing and Edge, driven by the power of generative artificial intelligence (AI). Expand horizons with our exclusive partnerships: Netflix, Ecosia, DuckDuckGo, and Yahoo, and beyond on the open web. Cut through and connect everywhere, anyhow with Microsoft Advertising.

Unleash the power of search

Help drive sales with users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft’s extensive network and key partnerships.

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Engage with visual storytelling

Tap into global audiences with display and native ads in brand-safe environments across MSN, Microsoft Edge, Outlook and Microsoft Casual Games.

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Combine the impact of video – with the ease and intent of search

Engage your audience with compelling video content that highlights your brand's story and seamlessly connect with viewers across Microsoft properties and a network of publisher partners. Whether they're browsing the web, indulging in online videos, or enjoying their favorite series on popular streaming platforms like Netflix, Max, Hulu, Roku, and discovery+ your message will be front and center.

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Expand your brand’s reach

Reach people ready to buy your products with ad placements in search engine results and retail sites.

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Maximize your return on investment

Create and manage your campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals—across the entire Microsoft Advertising Network.

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Find new opportunities with Microsoft’s advertising technology and services

Microsoft Advertising offers innovative programmatic offerings for both advertisers and publishers. Advertisers can expand their reach to new audiences, while publishers can maximize the value of their inventory with Microsoft Monetize. Create curated inventory packages?with?Curate, and drive brand awareness and product sales with?Retail Media.

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Microsoft gaming solutions

Shaping the future of in-game advertising by offering opportunities across major gaming surfaces, enabling brands to reach players wherever they play.

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Reach more relevant audiences, wherever, however

Reach the right audience across their digital life through rich ad experiences, consumer intelligence and within our expansive network, including exclusive partnerships. With Microsoft’s consumer experiences, advertisers can reach highly engaged, high-spend audiences.

Experience the power of our brand-safe platforms

Use our technology to connect to potential customers across Microsoft’s trusted and brand-safe environment. Extend your reach further with premium publishers in our global marketplace, leveraging your data and ours to help maximize a high return.

Capture your audience’s attention with richer experiences

Microsoft is constantly pushing the boundaries of technology, such as integrating generative AI directly into our products. With our innovative tools, you can create captivating campaigns that capture attention, cut through the noise, and deliver exceptional results.

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Copilot in the Microsoft Advertising Platform

Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

Explore Copilot

Resources to help unlock your potential

Webcasts & videos

Case studies

Training and certification

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We’re transforming so you can grow

Microsoft Advertising has reimagined its advertising business to meet the evolving needs of the ecosystem. In our newly transformed ecosystem, we redefine how you connect with your audiences, wherever they may be, so you can engage at any touchpoint along their digital journey.

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Case study

How ixigo generated a remarkable 44% total conversions with Microsoft’s Dynamic Search Ads

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Case study

Green KPIs for the win: How Microsoft Invest helps brands lowering carbon emissions

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Case study

How Darmarsklep.pl increased ROAS 865% with Microsoft Advertising

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